5. USE GOOGLE STRUCTURED DATA
In the context of an SEO optimized website, one component cannot go unmentioned - Structured Data. Structured Data (or Schema Markup) is an important factor that can help serve search engines your content in a bite-sized way. By using it, you can provide search engines with more accurate information about your website, which results in your website being displayed more attractively in organic search results. These enhanced displays, known as Rich Snippets, can increase the click-through rate to your site and lead to improved rankings.
Technical knowledge may be required to implement Structured Data. There are many types of Structured Data such as reviews, product information, recipes and more. Each type has specific characteristics and requirements, and the exact implementation may vary depending on the CMS.