DAM

What does digital asset management mean?

Digital asset management, also known as DAM, is the centralized storage, management, and recording of digital assets. These digital assets can consist of text, images, videos, program codes, design, graphics or other multimedia content. It is important that this multimedia content has been enriched with additional information. Additionally, a digital asset must represent value to the business. Moreover, the value for the company must not be measurable in monetary terms, but must be justified by a workflow in the operational processes.