The New Work megatrend is also based on innovations made possible by knowledge culture and connectivity. The Internet is creating new jobs and enabling more individuality in everyday working life. Individualization, in turn, is a megatrend in itself. Western civilisation today offers its inhabitants more personal freedom than ever before. As a result of this individual freedom of choice, another megatrend is coming to the fore, namely the gender shift. Modern society hardly knows any classic gender roles anymore. The woman as soldier or the man on parental leave are now quite normal.