Megatrends 2020
Megatrends and digitalization

What makes megatrends so forward-looking?

What is trend today will be standard tomorrow. This is evident again and again. However, not every trend automatically becomes a success. The megatrends, on the other hand, are different. They differ fundamentally from smaller changes. Megatrends affect a large part of the population and fundamentally change our everyday life or parts of it. For this reason, it is particularly important to take these into account and orient oneself to them. But what exactly is a megatrend, how can such trends be identified and to what extent are they changing our lives?

Megatrends and society
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 Megatrend Individualization
Megatrend smart home