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Employer Branding

Strategies for strengthening your own brand

In times of a shortage of skilled workers, many companies find it difficult to fill vacancies with suitable employees. The reasons for this are often home-made, as many companies neglect to market the added value of the company in the best possible way in the recruitment environment and to build up a target-oriented brand as an employer. This indispensable process is called employer branding. The following article describes exactly how this works and which concepts are used for this purpose.

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