Awards and the launch of an innovative purchasing platform
FOR THE FOURTH TIME INNOVATION CHAMPION
For the fourth time we, the GAL Digital, won the coveted award "TOP 100" 2020 and we can still count ourselves among the 100 most innovative medium-sized companies in Germany. The award is given after an extensive, scientific selection procedure. Thereby our agency could impress especially in the categories "climate of innovation" and "external orientation/open innovation".
IDEAL CLIMATE FOR INNOVATION
When developing apps, web applications and online marketing solutions for a wide range of industries, we need new creative ideas and approaches almost every day. For founder and namesake Daniel Gal, the basis for this is experimenting and having fun: "For example, with an innovation room, open work spaces and sets of the latest technology and gadgets, we have ensured that we can be really creative in our rooms," Daniel Gal continues. In addition, the pronounced team spirit, flat hierarchies, a lived common value culture and cooperation with other companies in the digital scene are of great importance for success.
EXCELLENT BRAND PRESENCE
We have the courage to reinvent ourselves, to push the boundaries. We live innovation!
We achieve innovation not only for our customers, but also for ourselves: GAL Digital has now received the German Brand Award in gold for its new brand identity. The German Design Council and the German Brand Institute award successful brands, consistent brand management and sustainable brand communication.
In the reasons for their decision the jury of the German Brand Award praises the new brand design of GAL Digital as very serious and professional. The appearance manages to "arouse a high degree of curiosity and interest. A consistently executed relaunch, where everything was thought of", the jury said. We ourselves want to strengthen the agency's identity with the brand relaunch: "We are young, authentic, clear and consistent," explains managing director Kristian Kraft. "And this is what transports our new design image."
DIGITAL SHOP DOOR FOR THE REGION: regyonal
We also consistently bring our high innovative strength to the region time and again. Our company is currently presenting regyonal, a regional alternative to online shopping. As a digital shop door, it brings customers back to the local retail trade. regyonal combines the advantages of online searches and offline shopping and offers customers and retailers attractive opportunities and, according to Daniel Gal, is the future of the retail trade.
THE IDEA: "BUY ONLINE OFFLINE"
Interested parties can search for a product or service at www.regyonal.com. The search query is sent in real time to regional dealers and service providers. The providers decide whether or not to accept the request. If a purchase is made after the sales talk by phone or video phone, the goods can be picked up or delivered in the store. Daniel Gal estimates that around 10% of current online purchases could be brought back to the stationary retail trade in this way - and without much effort or cost for the providers. Interested companies from Central Hessen and the Wetterau region can now register free of charge at regyonal.com. From summer 2020, the digital shop door will then also be available to end customers.
