Case Study Bad Homburg: Digital Steles for Efficient City Communication
Case Study Bad Homburg: The Blueprint for Smart City Communication
Cities and municipalities face the exciting challenge of providing timely information to their citizens and visitors. How can you reach everyone quickly, comprehensively, and accessibly, without administrative efforts becoming overwhelming? Traditional methods like posters or display cases quickly reach their limits. The solution lies in a well-thought-out digital infrastructure. The city of Bad Homburg v. d. Höhe has recognized this opportunity and, together with us, has taken an exemplary path towards becoming a Smart City.
THE INITIAL SITUATION: MANY CHANNELS, A LOT OF EFFORT
You may be familiar with this as well: content for the website, tourist notices, and event dates are maintained in different places. This takes time, carries the risk of errors, and often leads to outdated information on individual channels. This is exactly the situation the city administration of Bad Homburg wanted to improve. The goal was clear: a future-proof, centralized solution to enhance service quality for citizens while simplifying internal processes at the same time.
OUR SOLUTION: COMBINED EXPERTISE FOR A SMART DATA STRATEGY
This is where the expertise of GAL Digital GmbH came into play. Our strength lies in transforming complex information flows into simple, efficient systems. For Bad Homburg, we created a central digital ecosystem. At its core is a powerful platform that serves as a “single source of truth” – a central data hub where all information is recorded and maintained only once. Whether events, points of interest, weather, restaurants, tours, or current public transport departure times. From this central platform, the content is flexibly distributed to all key channels: the City of Bad Homburg’s website and the new interactive digital information pillars in the city center. The result: absolute data consistency and significant time savings for the city’s editorial teams.
THE IMPLEMENTATION: A TEAMWORK PROJECT
A project of this scale can only succeed as a team effort. From the very beginning, the collaboration with the responsible representatives of the City of Bad Homburg and the hardware specialist ST-Trautmann GmbH was characterized by trust and a shared goal. From the initial strategic idea through the technical implementation of the platform to the development of the software for the information pillars, we planned and implemented every step together. This partnership-based approach was the key to success.
THE RESULTS: CLEAR BENEFITS FOR THE CITY AND ITS CITIZENS
The project delivers clear advantages for the City of Bad Homburg:
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Minimization of administrative effort: Content is maintained only once and is immediately available everywhere. This saves valuable time and resources.
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Always up-to-date information: Whether on the website or on the information pillar – changes are visible in real time.
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Improved service: Information on public transport, including departure times. All information can be transferred directly to a smartphone via QR codes.
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Accessibility: Thanks to customizable options (font sizes, adjustment of the visible area), the digital content is easy to read for everyone.
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Consistent appearance: All digital channels speak the same visual language. This strengthens recognition and the city’s modern image.
OUR CONCLUSION: A STRONG SIGNAL FOR THE DIGITAL FUTURE OF CITIES AND MUNICIPALITIES
The Bad Homburg case study demonstrates how thoughtful digitization can positively transform public administration and citizen communication. At GAL Digital GmbH, we are proud to have supported the city of Bad Homburg on this journey and to be actively contributing to the digitization of cities and municipalities. These projects create sustainable systems that combine efficiency for the administration with real added value for the people who live there.
START YOUR DIGITAL FUTURE WITH US
Our experts are happy to provide a no-obligation consultation on the possibilities of a central data strategy. Contact us for an initial consultation!