This was followed by Torsten Albig, the former Minister President of Schleswig-Holstein. He spoke about the transformation of the Philip Morris company and how they had to realign themselves in the face of social change. His insights were extremely insightful and showed that innovation is inevitable even in established companies.
Alexander Barion from Fidelity then spoke about innovation in marketing and presented various use cases of generative AI. His presentation illustrated how AI can revolutionize marketing and offered interesting examples.