Reduce - Reuse - Recycle
With tools such as Matomo or Google Analytics, you can specifically analyse the paths and frequently visited pages of your website users. If, for example, it becomes apparent that a large proportion of users would like to contact your company, you can place important contact information on the homepage. This way, you not only provide users with the information they are looking for more quickly, but also save unnecessary data traffic.
As mentioned earlier, users have become very accustomed to elaborate animations and graphic content, but how many videos and images does it really take?
Anyone who has ever fallen victim to edge reception in rural areas with their smartphone will thank you for optimised image material. The programming of the so-called lazyload enables an intelligent image output that loads graphic elements only when the user reaches the corresponding area of the page. Furthermore, images can be loaded in different sizes depending on the user's terminal device. Dark mode, which has become widespread, is another way to make a website more environmentally friendly. A black background consumes much less power than a white background.
In general, when developing your own internet presence, you should pay attention to a uniform design and form language. Repeating patterns not only help the recognition value of the page, but also save a lot of code and thus a lot of time in frontend development. With the block element modifier methodology, or BEM for short, the code can be structured accordingly into blocks and existing elements within them, which can be changed by modifiers. In this way, certain parts can be reused, which not only saves time but also resources.